CHILLBOARDS
CHILLBOARDS
COORS LIGHT
COORS LIGHT
Heat waves are increasing in frequency and intensity, affecting poorer areas much more than surrounding wealthier areas.
Coors Light, the beer ‘Made to Chill’, decided to take their brand platform to new heights - all the way to the roof actually.
We created Chillboards. Billboards on roofs that are painted with white reflective paint, which reflects 85% sunlight, lowers the surface temperature by up to 50°F and minimizes AC cost up to 20%.
To help spread the message we created a dynamic typeface that adapted to each roof, covering 96% surface area.
This year Chillboards will be implemented in Canada, Mexico and Puerto Rico.
Heat waves are increasing in frequency and intensity, affecting poorer areas much more than surrounding wealthier areas.
Coors Light, the beer ‘Made to Chill’, decided to take their brand platform to new heights - all the way to the roof actually.
We created Chillboards. Billboards on roofs that are painted with white reflective paint, which reflects 85% sunlight,
lowers the surface temperature by up to 50°F and minimizes AC cost up to 20%.
To help spread the message we created a dynamic typeface that adapted to each roof, covering 96% surface area.
This year Chillboards will be implemented in Canada, Mexico and Puerto Rico.
Heat waves are increasing in frequency and intensity, affecting poorer areas much more than surrounding wealthier areas.
Coors Light, the beer ‘Made to Chill’, decided to take their brand platform to new heights - all the way to the roof actually.
We created Chillboards. Billboards on roofs that are painted with white reflective paint, which reflects 85% sunlight, lowers the surface temperature by up to 50°F and minimizes AC cost up to 20%.
To help spread the message we created a dynamic typeface that adapted to each roof, covering 96% surface area.
This year Chillboards will be implemented in Canada, Mexico and Puerto Rico.
AWARDS
AWARDS
CANNES LIONS 2022
Silver // Typography Craft
Bronze // Innovation in Outdoor
Titanium // Shortlist
4 Shortlists
THE ONE CLUB OF CREATIVITY (ONE SHOW + ADC) 2023
#1 Art Director in the World
#1 Global Campaign of the Year
#3 Client of the Year
Grand Prix // Best of Design
Grand Prix // Best of Advertising
Grand Prix // Best of Typography
Gold // Design Out of Home - Series
Gold // Experiential & Immersive Brand Installations
Gold // Design for Good / Typography
Gold // Advertising
Gold // Environmental
Gold // Use of Typography
Gold // Design for Good Advertising - Single
Silver // Design Typography - Typeface Design
Silver // Design Typography - Static
Silver // Experiential & Immersive Craft - Art Direction
Silver // Out of Home Craft - Typography
Silver // Innovation Out of Home
Silver // Typeface
Silver // Sustainability / Environmentally Conscious Design
Silver // Innovation
Silver // Design For Good - Experiential Design
Bronze // Live Experiences - Installations
Merit x5
Designism Cube
EUROBEST 2023
UK Agency of the Year
Grand Prix // Typography
Bronze // Ambient
Shortlists x3
D&AD 2023
#1 Agency of the Year 2023
#1 Network of the Year 2023
Graphite // Media / Press & Outdoor
Wood // Typography / Environmental
Wood // Spatial Design / Public Spaces
Shortlist x2
CLIO AWARDS 2023
Gold // Design
Gold // Design craft
Gold // Experience/activation
Gold // Media
Silver // Design for sustainability
Silver // Out of Home
Silver // Out of home craft
Bronze // Experience/Activation
Bronze // Direct Out of Home
Bronze // Special Build
Bronze // Out of Home Ambient
Bronze // Out of Home craft
LIA // LONDON INTERNATIONAL AWARDS
Gold // Billboard - Corporate Purpose
Silver // Ambient & Activation - Corporate Purpose
Silver // Billboard - Sustainability
Silver // Billboard - Typography
Silver // Billboard - Innovative use of design
Bronze // Ambient & Activation - Sustainability
Bronze // Design - Sustainable Design
Bronze // Design - Typography
NEW YORK FESTIVALS
Gold // Activation & Engagement: Ambient
Gold // Outdoor: Social/Environmental Good
Silver // Outdoor: Ambient
Bronze // Avant-garde/innovative: Social/Environmental Good
ANDYs 2023
Gold // Idea
THE DRUM AWARDS
Gold // Chair Award
Gold // Design & Brand
Shortlist x1
AdAge
17th best ad of 2022
Top#1 Out-Of-Home innovation of 2022
AdWeek
15th best ad of 2022
CANNES LIONS 2022
Silver // Typography Craft
Bronze // Innovation in Outdoor
Titanium // Shortlist
Shortlists x4
THE ONE CLUB OF CREATIVITY
(ONE SHOW + ADC) 2023
#1 Art Director in the World
#1 Global Campaign of the Year
#3 Client of the Year
Grand Prix // Best of Design
Grand Prix // Best of Advertising
Grand Prix // Best of Typography
Gold // Design Out of Home - Series
Gold // Experiential & Immersive Brand Installations
Gold // Design for Good / Typography
Gold // Advertising
Gold // Environmental
Gold // Use of Typography
Gold // Design for Good Advertising - Single
Silver // Design Typography - Typeface Design
Silver // Design Typography - Static
Silver // Experiential & Immersive Craft - Art Direction
Silver // Out of Home Craft - Typography
Silver // Innovation Out of Home
Silver // Typeface
Silver // Sustainability / Environmentally Conscious Design
Silver // Innovation
Silver // Design For Good - Experiential Design
Bronze // Live Experiences - Installations
Merit x5
Designism Cube
EUROBEST 2022
#1 UK Agency of the Year
Grand Prix // Typography
Bronze // Ambient
Shortlist x3
D&AD 2023
#1 Agency of the Year
#1 Network of the Year
Graphite // Media / Press & Outdoor
Wood // Typography / Environmental
Wood // Spatial Design / Public Spaces
Shortlist x2
CLIO AWARDS 2023
Gold // Design
Gold // Design craft
Gold // Experience/activation
Gold // Media
Silver // Design for sustainability
Silver // Out of Home
Silver // Out of home craft
Bronze // Experience/Activation
Bronze // Direct Out of Home
Bronze // Special Build
Bronze // Out of Home Ambient
Bronze // Out of Home craft
LIA // LONDON INTERNATIONAL AWARDS
Gold // Billboard - Corporate Purpose
Silver // Ambient & Activation - Corporate Purpose
Silver // Billboard - Sustainability
Silver // Billboard - Typography
Silver // Billboard - Innovative use of design
Bronze // Ambient & Activation - Sustainability
Bronze // Design - Sustainable Design
Bronze // Design - Typography
NEW YORK FESTIVALS
Gold // Activation & Engagement: Ambient
Gold // Outdoor: Social/Environmental Good
Silver // Outdoor: Ambient
Bronze // Avant-garde/innovative: Social/Environmental Good
ANDYs 2023
Gold // Idea
THE DRUM AWARDS
Gold // Chair Award
Gold // Design & Brand
Shortlist x1
AdAge
17th best ad of 2022
Top#1 Out-Of-Home innovation of 2022
AdWeek
15th best ad of 2022
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