AAI – Borja Iciz

AA INSURANCE

AA Insurance is the most important car insurance company in New Zealand.
They also do Home & Contents insurance but nobody cares, so we gave people reasons to care.

This campaign won a SILVER and BRONZE EFFIE's as one of the most effective integrated campaigns of the year,
contributing DDB NZ to being awarded as the Most Effective Agency of the Year at the EFFIE AWARDS 2018.

AA Insurance is the most important car
insurance company in New Zealand.
They also do Home & Contents insurance but nobody cares, so we gave people reasons to care.

This campaign won a SILVER and BRONZE EFFIE's as one of the most effective integrated campaigns of the year, contributing DDB NZ to being awarded as the Most Effective Agency of the Year at the EFFIE AWARDS 2018.

TV main campaign