THE LAST OF US
THE LAST OF US
YOU'VE SEEN IT, NOW LIVE IT ON PS5.
YOU'VE SEEN IT,
NOW LIVE IT ON PS5.
The Last of Us released on PS3 back in 2013, selling more than 20 millions copies and becoming one of the most beloved games in history.
Its powerful story became so popular that ten years later, HBO launched the TV show, which averaged 30 million viewers per episode.
But there is no better way to experience The Last of Us than playing it on PS5, so Playstation wanted to bring HBO fans to live the story in The Last of Us Part 1 Remake,
creating an in-store experience where a PS5 gamer had been so immersed that they got infected by the same fungi that doomed humanity in the game.
The weekend after the season finale of the HBO show, we built an apocalypse shelter to London and brought the fans of the show to live the story on PS5.
Similar shelters with infected gamers were spotted in New York, Toronto and Paris.
The Last of Us released on PS3 back in 2013, selling more than 20 millions copies and becoming one of the most beloved games in history.
Its powerful story became so popular that ten years later, HBO launched the TV show, which averaged 30 million viewers per episode.
But there is no better way to experience The Last of Us than playing it on PS5, so Playstation wanted to bring HBO fans to live the story in The Last of Us Part 1 Remake,
creating an in-store experience where a PS5 gamer had been so immersed that they got infected by the same fungi that doomed humanity in the game.
The weekend after the season finale of the HBO show, we built an apocalypse shelter to London and brought the fans of the show to live the story on PS5.
Similar shelters with infected gamers were spotted in New York, Toronto and Paris.
REACH
883k impressions and 68k engagements on social media
PlayStation Access YouTube Short - 28K views
Twitter engagement rate of over 7% and FB engagement rate of over 12%
883k impressions and 68k engagements
on social media
PlayStation Access YouTube Short - 28K views
Twitter engagement rate of over 7% and FB engagement rate of over 12%
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